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CANTWELL & CO.

MAKING BRANDS WORK

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G-P

A brand refresh for Globalization Partners heralds G-P and all they offer in limitless possibilities of the future of global employment.

Ancestry

With the release of the 1950’s consensus, Ancestry now has access to even more information to fill in the blanks and make your family tree come alive.

Big Commerce

DIRECTV

The Envelope Please campaign taps into the anticipation and excitement that builds through awards season. TV, Social and Digital generates that same anticipation through highlighting all the nominated and award-winning movies available to buy or rent on DIRECTV.

AT&T

AWARENESS CAMPAIGN

Internet connection is now possible wherever you call home. This awareness campaign illustrates how AT&T Fixed Wireless Internet can transform your world. Stream movies, share photos and enjoy fast surfing downloads from the comfort of your home and get connected in areas like yours.

QUEER EYE

MAINTITLE & SHOW PACKAGE

Transformation can be hard at first. It’s certainly messy in the middle but ultimately gorgeous in the end. The QE Maintitle explores this theme of transformation in graphic form, introducing each of the Fab 5 members and setting the stage for what the viewer is about to see. Black & white becomes color where five become one, united in their goal to push the edges of what’s possible. The end result is a memorable maintitle & show package where form meets function from the smallest to the largest components of the QE brand.

• Creative Strategy & Brand Manifestation
• Logo Design
• Maintitle Concept & Design
• In-show & Promo Graphics

Live Action Supervision, Editorial, Audio and Animation

SCRIPPS

UPFRONT

A live-action and graphic solution that embraced all of the SCRIPPS assets in the one place where advertisers want to be...here, where lifestyle lives.

• Creative Strategy & Brand Manifestation
• Logo Development
• On-air Package
• Live Action Production & Direction

 

 

SHOWTIME

BRACE YOURSELF IMAGE CAMPAIGN

ORIGINALS PROMOTION

The SHOWTIME No Limits brand takes show promotion to the next level with a tagline and campaign that embraces all that Showtime has to offer. "Brace Yourself" expresses the brand personality through image and content in a way that is connected to the brand DNA on every level. Content becomes brand in through the image spot and promo becomes image in communicating network navigation through show character integration.

• Creative Strategy
• Tagline Development
• Editorial, Animation and Design
• Live Action Production & Talent Direction

CNN

TNT

NBC

BRAND IMAGE CAMPAIGN

What’s the secret behind NBC’s success? It’s a special something that brings everyone together, fires them up, keeps things fun all day long.

This series of campaign concepts explore what connect us to NBC through a myriad of ideas from extreme close-up portraits to provocative color, mnemonic sound and ownable icons.

• Creative Strategy
• Concept Development
• Design & Music Research
• Script Development

HALLMARK CHANNEL

BRAND REFRESH

Expanding the Hallmark Channel brand to infuse it into every brand moment, bringing to life the brand positioning of “The Heart of TV” all year round.

• Creative Strategy & Brand Manifestation
• Stunt Logo Design
• Seasonal Event Sub-Brand Package
• Non-Stunt Packaging

Live Action production & Direction, Editorial, Audio and Animation

E! & CREST

BRANDED CONTENT SPOT

Zanna Roberts Rassi + E! + Crest = Red Carpet Gold ! This branded content spot brings together the people and the products behind awards show prep, connecting two great brands - E! & Crest - in a world they both belong.

• Creative Strategy & Tactics
• Live Action Production & Direction
• Art Direction & Design
• Editorial, Audio and Animation

SHOWTIME SPORTS

DIGITAL CAMPAIGN

Boxing and MMA come together under the SHOWTIME brand in this digital image campaign, reinforcing the No Limits brand positioning through its unique take on sports.

• Creative Strategy & Brand Manifestation
• Art Direction & Design
• Live Action Production & Direction
• Editorial, Audio and Animation

FIFA WORLD CUP

IMAGE CAMPAIGN, PROMO PACKAGE & TOPICAL CAMPAIGN

Looking at the world of beach soccer through the NBC Universo brand filter created a campaign that allowed the viewer to see and feel the World Cup from the point-of-view of the player and the teams. Each spot explored the grit of the game from beginning to end.

SMITHSONIAN CHANNEL

NETWORK RELAUNCH & IMAGE CAMPAIGN

A strategic brand-centric solution that embraced the Smithsonian equity and content through the creative filter of “It’s Brighter Here.”

 

• Creative Strategy & Tagline Development
• Logo Refresh
• On-air Network Brand Package
• Stunt & Franchise Pacakaging

myAT&T

AT&T TV

The launch of AT&T tv introduced a new player in the streaming landscape. The launch video and social campaign features all the bells and whistles in a series of campaign elements that explains why you need and want AT&T tv.

CMT

NETWORK REBRAND

A lifestyle statement that speaks to CMT’s salt-of-the-earth audience where the rhythm of life becomes the soundtrack of the brand. 

 

• Creative Strategy
• Concept Development
• Logo Refresh
• On-air Package

Art Direction & Design, Animation, Audio

 

 

AT&T THANKS

FYI

BRAND EVOLUTION

Taking the opportunity to finishing the sentence, FYI... inherent in the name, brought clarity to its brand positioning and how to move the brand forward in a way that connected it clearly to its programming. Through the exercise of the brand refresh, the FYI brand revealed itself as a natural for brand integration.

• Creative Strategy & Brand Manifestation
• Brand Voice Development
• On-air Network Brand Package
• Branded Content Development

CNBC

PRIMETIME BRAND DEVELOPMENT & UPFRONT

A smart and sophisticated solution that gives a ‘financial’ brand a makeover for Primetime that relates to the lifestyles of its upwardly mobile audience.

• Creative Strategy
• Tagline Development
• Execution - Editorial, Animation and Design
• Live Action Production & Direction

truTV

BRAND BREAKTHROUGH

A brand pivot requires a re-evaluaiton of the brand and everything it stands for. For truTV, finding the funny was the foundation, realizing it surrounds us in everyday things was the vehicle to express who truTV is and what they have to offer.

Seek out the tru and you will find the funny …and you know it’s funny ‘cos it’s tru.

CBS SPORTS

THE MASTERS CAMPAIGN

The legacy of the Masters is front and center in this tease campaign that features the majesty of Augusta National through the players. Seen through their words, the tournament comes alive in a unique, personal manner that unites all the competitors that have graced the course over the past 8 decades.

• Campaign Strategy & Conceot
• Design
• Editorial, Audio and Animation

W NETWORK

NETWORK LAUNCH

Expanding the definition of the W Network brand and informing the viewer of who W is today, what the network is about and why they should watch.

• Creative Strategy & Brand Manifestation
• Logo Design
• On-air Network Brand Package
• Holiday Franchise Packaging

A&E

LONGMIRE NEW SEASON IMAGE CAMPAIGN

A series of unique spots created for A&E that showcases the new season of Longmire by focusing on the features and flaws of the key characters in their natural habitat.

SHOWTIME

HALLMARK HALL OF FAME

65th ANNIVERSARY BRAND RELAUNCH

• Creative Strategy & Brand Relaunch Manifestation
• Maintitle Design
• Promo Packaging
• Anthem Spot

Live Action production & Direction, Editorial, Audio and Animation

&PIZZA

BRAND CAMPAIGN

If you want great pizza, you start with great ingredients. If you want great service, you find great people. It’s clear and simple, black and white - start with great and you end up with great. That journey is what this concept is all about.

We follow the folks that are part of the &pizza community in slice of life moments throughout their day. We show them in a stylized world, filled with black and white, patterns, and other motifs central to &pizza’s visual identity implying that &pizza isn’t just a pizza restaurant, it’s an identity.

• Creative Strategy
• Concept Development
• Design & Music Research
• Script Development

CNN

NEW DAY LAUNCH TEASE & IMAGE CAMPAIGN

A lifestyle-centric brand solution that transformed the news brand into a place that viewers wanted to hang out everyday.

• Creative Strategy
• Concept Development
• Execution - Editorial, Animation and Design
• Live Action Production & Direction

AT&T

Binge

LAS ESTRELLAS

ZDTV

NETWORK LAUNCH

• Creative Strategy & Brand Manifestation
• Art Direction & Design
• Promo Packaging
• Image Spots

Live Action Production & Direction, Editorial, Audio and Animation

H2

IMAGE CAMPAIGN

CARMAX BRANDED CONTENT CAMPAIGN

H2 and Carmax came together in these whimsical spots that make a seamless integration of both brands in a series of concise concepts that maintain the viewer's H2 brand experience while clearly communicating the Carmax message.

DISNEY JETIX

INTERNATIONAL NETWORK LAUNCH

Jetix, an action adventure destination for kids, especially boys, that is mischievous and humorous where anything can happen...and does !

• Naming
• Logo & Character Development
• On-Air Image & Promotion Package
• Execution - Editorial, Animation & Design

LIFETIME

BONNIE & CLYDE MINI SERIES EVENT PROMO

TARGET

LAUNCH BRAND CAMPAIGN

One moment in a brands life can change everything. Reinventing the TARGET brand as an iconic sign of the times, all started here with the first 3 spots in a long line of brand consistency that continues to resonate with what consumers want in great design and appreciate in better value.

• Creative Strategy & Brand Manifestation
• Concept Development & Treatment
• Art Direction & Design
• Live Action Production & Direction

NBC UNIVERSO

UPFRONT & SUB-BRAND DEVELOPMENT

The creation of a brand that embraces its Latino roots and its programming initiative to truly “inspire the wow” in all things NBC Universo.

• Naming
• Logo Development
• Sub-Brand Marketing Strategy
• Execution - Editorial, Animation and Design

TRAVEL CHANNEL

HALLMARK CHANNEL

HALLMARK MOVIES & MYSTERIES

NETWORK LAUNCH

• Creative Strategy & Brand Manifestation
• Logo Design
• On-air Network Brand Package
• Holiday & Franchise Packaging

A&E

ROLE REVERSAL 

Show Packaging

FXM

IMAGE CAMPAIGN

GLOBAL

NETWORK REBRAND

Global, one of the leading national networks in Canada, is a news, sports and entertainment network committed to giving you more insight, more background and more perspective - Global = more !

• Creative Strategy & Brand Manifestation
• Logo Development
• On-Air, Off-Air & Digital Brand Development
• Affiliate Packaging

SC JOHNSON

VIVA Network

NETWORK LAUNCH

• Creative Strategy & Brand Manifestation
• Logo Development
• Franchise Packaging
• On-air Network Brand Package

ABC Sports

EMMY AWARD WINNING SPORTS PACKAGE

• Creative Strategy
• Franchise Package
• Execution - Editorial, Animation and Design
• Live Action Production & Direction

G-P

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Ancestry

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Ancestry Campaign

Big Commerce

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DIRECTV

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AT&T

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FIXED WIRELESS INTERNET

QUEER EYE

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QEY_MT_FULL_MASTER

SCRIPPS

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SCRIPPS Upfront

SHOWTIME

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SHOWTIME image spot

CNN

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TNT

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NBC

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HALLMARK CHANNEL

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HC_MoodBite_Reel_2019_v002

E! & CREST

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05 E_Crest_30_FINAL-high-960x540-h264

SHOWTIME SPORTS

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SHOWTIME Sports

FIFA WORLD CUP

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SMITHSONIAN CHANNEL

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SMITHSONIAN CHANNEL Montage

myAT&T

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AT&T TV

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CMT

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CMT Montage

AT&T THANKS

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FYI

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FYI Montage

CNBC

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CNBC Upfront

truTV

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CBS SPORTS

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2018 MASTERS_10_FALDO_PERFECTION_PR422HQ

W NETWORK

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W NETWORK

A&E

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AE Longmire Image

SHOWTIME

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HALLMARK HALL OF FAME

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HHOF_Premiere_MovieOpen_40

&PIZZA

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CNN

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CNN New Day Tease

AT&T

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Women_In_STEM_Video

Binge

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LAS ESTRELLAS

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Estrellas_ID_10seg_URL

ZDTV

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H2

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BIRTHDAY

DISNEY JETIX

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JETIX montage

LIFETIME

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TARGET

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NBC UNIVERSO

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NBCUniverso Upfront

TRAVEL CHANNEL

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HALLMARK CHANNEL

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HALLMARK MOVIES & MYSTERIES

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HMM Image Spot

A&E

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FXM

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FXM Image

GLOBAL

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GLOBAL Montage

SC JOHNSON

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VIVA Network

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ABC Sports

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ABC_Sports_Montage

MAKING BRANDS WORK